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Who We Are

We are a non-profit organization that prioritizes self-care from the inside out. Our mission is to show life-changing love to our community by providing a one-stop shop for self-care in the heart of East Oakland. Our brick and mortar features a full-service hair and nail salon, mental health services, case management, massage therapy, and a host of other community-engaging activities. We believe self-care should be a daily practice that should not waver based on our economic, educational, or self-identifying factors. No one should have to pick and choose what part of healing they can afford. We deserve the opportunity and resources to invest in the best version of ourselves. 

Our organization is rooted in the principle that Identity, Support, and Hope are essential to wholeness. You can’t have “Self” without the “i.s.h.” 

Meet Our Team

We pride ourselves in creating a space reflective of Oakland. All of our services are provided through partnerships with local entrepreneurs and businesses. We host a range of events and classes led by community members.



Our Values

Compassion- We believe every person, in every stage of their life, has value. We treat everyone with respect and autonomy. It is never our job to judge, condemn, or even fix someone. It is our job to love. 


Quality- Everyone deserves access to high quality treatment, services and programs. We are committed to desegregating Oakland’s experiences and ensuring that our clientele always feel seen and at least slightly pampered. 


Authenticity- We celebrate our differences. There is no pressure to perform, fit into a mold, or follow societal standards. Our staff and clientele are encouraged to make healthy choices that feel fitting and freeing. 


Community- There is power in knowing you are not alone, and that you have somewhere to belong. As a community we have the power to understand, represent, and elevate one another. We are not outsiders coming in to save, we are Oakland natives taking a stand to belong together.

Image by Marcos Paulo Prado
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